Marketing strategy and competitive positioning
By: Hooley, Graham J.
Contributor(s): Nicoulaud, Brigitte | Piercy, Nigel F.
Material type:
BookPublisher: UK Person 2009Edition: 4th ed.Description: xviii, 614.ISBN: 9788131727997.DDC classification: 658.8 HOO/MA
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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KAU Central Library, Thrissur | 658.8 HOO/MA (Browse shelf) | Available | Book transferred from CCBM Library ,Acc.No:12333 | 902984 |
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| 658.8 HAR/SE Services marketing: | 658.8 HIB/PR Principles and practice of export marketing | 658.8 HOO/CO Competitive posietioning: The key to market success | 658.8 HOO/MA Marketing strategy and competitive positioning | 658.8 ICF/CA Case Studies in Marketing Research & Product Management | 658.8 ICF/CA Case Studies on MNCs In India | 658.8 ICF/MA Marketing Management |
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