Advertising and promotion: an integrated marketting communications perspective
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: New York Irwin Mcgraw -hill 1998Edition: 4th.Description: xxii, 762.ISBN: 0071152075.DDC classification: 659.1 BEL/AD
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KAU Central Library, Thrissur | 659.1 BEL/AD (Browse shelf) | Available | Book transferred from CCBM Library ,Acc.No:7966 | 904445 |
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| 659.1 ARE/AD Advertising | 659.1 ARV/AD Advertising attractions | 659.1 BAT/AD Advertising management | 659.1 BEL/AD Advertising and promotion: an integrated marketting communications perspective | 659.1 BOV/AD Advertising excellence | 659.1 BRO/AD Advertising budget: the advertiser's guide to budget determination | 659.1 CHA/ES Essentials of advertising |
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