Marketing of high-technology products and innovations
By: Jakki Mohr.
Contributor(s): Sanjit Sengupta | Stanley Slater.
Material type:
BookPublisher: South Asia Pearon new international edition 2014Edition: 3.Description: 542.ISBN: 9789332536623.Subject(s): Intorduction to world of high technology marketing | Strategic market planning in high tech firms | Culture and climate considerations for high-tech companiesDDC classification: 380.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 380.1 JAK/MA (Browse shelf) | Available | 227412 |
English
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