Marketing value metrics: a new metrics model to measure marketing effectiveness
By: Mcdonald, Malcolm.
Contributor(s): Maklan, Stan | Mouncey, Peter.
Material type:
BookPublisher: London Kogan page limited 2014Description: viii, 317p.ISBN: 9780749468972.Subject(s): Strategic Marketing Planning | Three Level Marketing Accountability | Segmentation | Turning Strategy into Action | Social MediaDDC classification: 658.83
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KAU Central Library, Thrissur General | General | 658.83 MCD/MA (Browse shelf) | Available | 227465 |
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| 658.827 JON/WH What's in a brand : buiding brand equity through advertising | 658.83 BAN/ES Essentials of marketing research | 658.83 BER/MA Marketing research | 658.83 MCD/MA Marketing value metrics: | 658.83 NAR/MA Marketing research: | 658.83 RAJ/MA Marketing research: | 658.83 SHA/MA Marketing research |
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