Strategic marketing text and cases: the Indian perspective
By: Shajahan, S.
Material type:
BookPublisher: New Delhi Viva Books 2010Description: vi, 575p.ISBN: 9788130912691.Subject(s): Marketing | Customer analysis | Industry analysis | Technological revolutions in strategic marketing | Global competitionDDC classification: 658.401 2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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KAU Central Library, Thrissur General | General | 658.401 2 SHA/ST (Browse shelf) | Available | 227430 |
Browsing KAU Central Library, Thrissur Shelves , Shelving location: General , Collection code: General Close shelf browser
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| 658.401 2 MCG/EN End of competitive advantage | 658.401 2 REE/YO Your strategy needs a strategy: | 658.401 2 SAN/CA Case studies in strategic management: | 658.401 2 SHA/ST Strategic marketing text and cases: | 658.401 3 BES/TO Total quality management | 658.401 3 MAC/MA Management control systems : | 658.401 3 SUG/TO Total quality management |
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