Advertising management
By: Prakash, S.
Contributor(s): Sontakki, C N.
Material type:
BookPublisher: New Delhi Kalyani Publishers 2014Edition: 4, rev.ISBN: 9789327247787.Subject(s): Advertising Goals and Objectives | Economic Aspects of Advertising | Social Aspects of Advertising | Essentials of Advertising Programme | Testing of Advertising EffectivenessDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 659.1 PRA/AD (Browse shelf) | Available | 227231 |
English
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