Integrated marketing communication and brand equity
By: Kirandeep Kaur.
Contributor(s): Ruby.
Material type:
BookPublisher: Ludhiyana Kalyani Publishers 2013Edition: 2, rev.Description: 29.8p.ISBN: 9789327256857.Subject(s): Integrated Marketing Communication | Advertising Agencies | Brand Building | Brand Decision Making | Brand Positioning | Campaign PlanningDDC classification: 380.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 380.1 KIR/IN (Browse shelf) | Available | 227265 |
English
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