Customer relationship management : concepts and technologies
By: Buttle, Francis.
Contributor(s): Maklan, Stan.
Material type:
BookPublisher: London Routledge 2015Edition: 3.Description: xxv, 400p.ISBN: 9781138789821.Subject(s): Understanding customer relationships | Strategic CRM | Operational CRM | Analytical CRM | Realizing the benefits of CRMDDC classification: 658.812
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KAU Central Library, Thrissur General | 658.812 BUT/CU (Browse shelf) | Available | 226388 |
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| 658.8101 HAL/TA Target Setting and Goal Achievement : Practical Guide for Managers | 658.812 ALO/CU Customer relationship management:concept and cases | 658.812 BUT/CU Customer Relationship Management : Concepts and Tools | 658.812 BUT/CU Customer relationship management : | 658.812 DYC/CR CRM handbook: | 658.812 KAR/CO Complete idiot`s guide to great customer service | 658.812 KNO/CO Customer Relationship Management : Perspectives from the Marketplace |
2003
English
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