Marketing management: an Indian perspective
By: Agarwal, P K.
Material type: BookPublisher: Meerut Pragati Prakashan 2015Edition: 10.Description: 556p.ISBN: 9789351405726.Subject(s): Marketing Management Concept | Marketing Organisation | Strategic Marketing Planning and Programme | Demand Forecasting | Target Marketing | Product Life Cycle and Competitive Strategies | Branding, Packing and LabellingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books (General) | KAU Central Library, Thrissur General | General | 658.8 AGA/MA (Browse shelf) | Available | 227137 |
English
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