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Marketing management: an Indian perspective

By: Agarwal, P K.
Material type: materialTypeLabelBookPublisher: Meerut Pragati Prakashan 2015Edition: 10.Description: 556p.ISBN: 9789351405726.Subject(s): Marketing Management Concept | Marketing Organisation | Strategic Marketing Planning and Programme | Demand Forecasting | Target Marketing | Product Life Cycle and Competitive Strategies | Branding, Packing and LabellingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Books (General) Books (General) KAU Central Library, Thrissur
General
General 658.8 AGA/MA (Browse shelf) Available 227137

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