Marketing management
By: Rajan Saxena.
Material type:
BookPublisher: New Delhi McGraw Hill Education(India)Private Limited 2016Edition: 5.Description: xxxiv, 816p.ISBN: 9789339223304.Subject(s): Marketing management today | The marketing environment | Assembling the marketing toolBox | Consumer behaviour | New product decisions | Pricing decisions | Global marketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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KAU Central Library, Thrissur General | General | 658.8 RAJ/MA (Browse shelf) | Available | 227179 |
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| 658.8 PRA/MA Marketing management: | 658.8 PRA/MA Marketing management: | 658.8 PRI/MA Marketing management | 658.8 RAJ/MA Marketing management | 658.8 RAM/MA Marketing management : | 658.8 RAM/SE Services marketing | 658.8 RYA/UN Understanding digital marketing: |
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