Managing marketing: an applied approach
By: Capon, Noel.
Contributor(s): Shekhar Singh, Siddharth.
Material type:
BookPublisher: New Delhi Wiley India Pvt Ltd 2014Description: xxviii, 677p.ISBN: 9788126548514.Subject(s): Marketing and The Firm | Fundamental Insights For Stategic Marketing | Implementing The Market Strategy | Communicating Customer Value | Secure Support from Other Function | Special Marketing TopicsDDC classification: 380.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 380.1 CAP/MA (Browse shelf) | Available | 227125 |
English
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