International marketing
By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Zvobgo, Glibert.
Material type:
BookPublisher: Brendan George 2011Edition: 8.Description: xiv, 592p.ISBN: 9781408009239.Subject(s): International Marketing Environment | International Market Entry and Development | Export Marketing Mix | Global Marketing Mix | Global Promotional StrategiesDDC classification: 381
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 381 CZI/IN (Browse shelf) | Available | 226556 |
English
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