Consumer attitude towards value added products of Kerala State Cashew Development Corporation
By: Aravind P L.
Contributor(s): Arularasan, G S (Guide).
Material type:
BookPublisher: Vellanikkara College of Co-operation, Banking and Management 2017Description: 64p.Subject(s): Agribusiness ManagementDDC classification: 380.141 Online resources: Click here to access online Dissertation note: MBA Abstract: In this context the present study entitled “Consumer Attitude Towards Value Added
Products of Kerala State Cashew Development Corporation” has done with the objectives:
To know the consumer’s attitude and retailers’ perception towards value added products of
KSCDC.
The study was conducted in four different locations of Kollam district during the
months of August and September 2017. For the analysis of above objectives, primary data
were collected through structured questionnaires for retailers and consumers of the product
from selected research area.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Theses
|
KAU Central Library, Thrissur Theses | Reference Book | 380.141 ARA/CO (Browse shelf) | Not For Loan | 174143 |
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MBA
In this context the present study entitled “Consumer Attitude Towards Value Added
Products of Kerala State Cashew Development Corporation” has done with the objectives:
To know the consumer’s attitude and retailers’ perception towards value added products of
KSCDC.
The study was conducted in four different locations of Kollam district during the
months of August and September 2017. For the analysis of above objectives, primary data
were collected through structured questionnaires for retailers and consumers of the product
from selected research area.
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