Marketing research: an integrated approach
By: Wilson, Alan.
Contributor(s): Collecting quantitative data | Designing questionaire | Sampling methods.
Material type:
BookPublisher: New Delhi Dorling Kindersley 2012Edition: 3.Description: xxii, 410p.ISBN: 9789332535572.Subject(s): Marketing research process | Secondary data and customer database | Collecting and analysing qualitative dataDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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KAU Central Library, Thrissur General | General | 658.83 WIL/MA (Browse shelf) | Available | 228703 |
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| 658.83 RAJ/MA Marketing research: | 658.83 SHA/MA Marketing research | 658.83 TAT/CO Conscious marketing: | 658.83 WIL/MA Marketing research: | 658.834 2 SCH/CO Consumer behavior | 658.834 2 SCH/CO Consumer behavior | 658.834 2 SCH/CO Consumer behavior |
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