Marketing management : Indian context * global perspective
By: Ramaswamy, V S.
Contributor(s): Namakumari, S.
Material type:
BookPublisher: New Delhi Sage Publications 2018Edition: 6.Description: 798p.ISBN: 9789352807383.Subject(s): Marketing in Indian environment | Developing marketing strategy and plans | Analysing consumers and selecting markets | Capturing customer value | Special field in Indian marketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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KAU Central Library, Thrissur General | General | 658.8 RAM/MA (Browse shelf) | Available | 228848 |
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| 658.8 PRA/MA Marketing management: | 658.8 PRI/MA Marketing management | 658.8 RAJ/MA Marketing management | 658.8 RAM/MA Marketing management : | 658.8 RAM/SE Services marketing | 658.8 RYA/UN Understanding digital marketing: | 658.8 VIJ/MA Marketing management: |
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