Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
By: Kim, Chan W.
Contributor(s): Mauborgane, Renee.
Material type:
BookPublisher: Boston Harvard Business Review Press 2015Description: 287p.ISBN: 9781625274496.Subject(s): New products | market segmentationDDC classification: 658.802
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 658.802 KIM/BL (Browse shelf) | Available | 229041 |
English
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