Advertising and Promotions an integrated brand approach
By: Semenik, Richard J.
Contributor(s): Allen, Chris T | O'Guinn, Thomas C | Kaufmann, Hans Rudiger.
Material type:
BookPublisher: Delhi Cengage Learning India Pvt. Ltd. 2012Edition: 6.Description: 710p.ISBN: 9788131517383; 8131517381.DDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 659.1 SEM/AD (Browse shelf) | Available | 810585 |
English
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