MARKETING MANAGEMENT:A STRATAGIC DECISION-MAKING APPROACH
By: MULLINS JOHN W WALKER ORVILLE C BOYD HARPER W LARRECHE JEAN CLAUDE.
Material type:
BookPublisher: NEW DELHI MCGRAW-HILL IRWIN 2005Edition: 5.Description: 520p.ISBN: 978-0-07-111169-0.DDC classification: 658.8 MUL/IN
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Reference Book
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College of Co-operation, Banking & Management Library, Vellanikkara | Malayalam | 658.8 MUL/IN (Browse shelf) | Not for loan | KAU_CCBM-14646 |
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| 658.8 MAM/MA Marketing management | 658.8 MIS/IN International marketing management | 658.8 MIT/MA MARKETING MANAGEMENT | 658.8 MUL/IN MARKETING MANAGEMENT:A STRATAGIC DECISION-MAKING APPROACH | 658.8 NAN/SO Social marketing:influencing behaviour for good | 658.8 ONK/IN International marketing:strategy and theory | 658.8 PAN/MA Marketing management |
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