Financial services direct marketing
By: Martin, Tony.
Material type:
BookPublisher: London Mc Graw-Hill Book Company 1991Description: 327.ISBN: 0 07 707385 1.Subject(s): database marketing | Direct marketing | financial services industry | market intelligenceDDC classification: 332 .106
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College of Co-operation, Banking & Management Library, Vellanikkara | 332 .106 MAR/FI (Browse shelf) | Available |
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| 332 .1 VIP/CO Cost and efficiency in banking | 332 .1 VIP/CO Cost and efficiency in banking | 332 .106 CHA/MA Management techniques of bank lending | 332 .106 MAR/FI Financial services direct marketing | 332 .11 DAC/RE Reserve bank of India : fifty years, 1935 - 85 | 332 .11 DEK/CE Central banking | 332 .11 DEK/CE Central banking |
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