Theory of market strategy
By: Geruson, Richard J.
Material type:
BookPublisher: New Delhi Oxford University Press 1992Description: 241.ISBN: 0195068009.Subject(s): Product dimensional behaviour | Product heterogeneityDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.8 GER/TH (Browse shelf) | Available |
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| 658.8 FUT/IN Inside marketing : a selection of readings from business week | 658.8 GAG/DI Dictionary of Marketing | 658.8 GED/TH Through the consumers eys | 658.8 GER/TH Theory of market strategy | 658.8 GIL/SE Services marketing and management | 658.8 GOV/MO Modern marketing management | 658.8 GOV/SE Service Marketing |
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