New product development : its marketing, research and management
By: Masacrenhas, Oswald A J.
Material type:
BookPublisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1987Description: 322.ISBN: 8120402316.Subject(s): Industry scanning | Market management | Marketing environment | Product demandsDDC classification: 658.5
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.5 MAS/NE (Browse shelf) | Available | ||
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Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.5 MAS/NE (Browse shelf) | Available | ||
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Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.5 MAS/NE (Browse shelf) | Available |
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| 658.5 MAR/LO Logistics and Supply Chain Management: Strategies for Reducing Cost and Improving Service | 658.5 MAR/PR Production Management | 658.5 MAR/PR Production and operations management | 658.5 MAS/NE New product development : its marketing, research and management | 658.5 MAS/NE New product development : its marketing, research and management | 658.5 MAS/NE New product development : its marketing, research and management | 658.5 MAT/PR Product and Brand Management |
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