Advertising and promotion management
By: Percy, Larry.
Contributor(s): Rossiter, John R.
Material type: BookPublisher: New York Mc Graw-Hill Publishing Company 1987Description: 649.ISBN: 0071002782.Subject(s): Advertising | Creative strategy | Media strategyDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 659.1 ROS/AD (Browse shelf) | Available |
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