Principles of marketing
By: Arnstrong, Gary.
Contributor(s): Kotler, Philip.
Material type:
BookPublisher: New Delhi Prentice-Hall of India Private Limited 1996Edition: 7.ISBN: 8120310772.Subject(s): Consumer marketsDDC classification: 380.1
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College of Co-operation, Banking & Management Library, Vellanikkara | 380.1 KOT/PR (Browse shelf) | Available |
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| 380.1 KIN/EX Export management | 380.1 KIR/IN INTEGRATED MARKETING COMMUNICATION AND BRAND EQUITY | 380.1 KOT/MA Marketing for non profit organisations | 380.1 KOT/PR Principles of marketing | 380.1 KOT/PR Principles of marketing | 380.1 KOT/PR Principles of marketing | 380.1 KOT/PR Principles of marketing |
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