Marketing challenges : cases and exercises
By: Lovelock, Christopher H.
Contributor(s): Weinberg, Charles B.
Material type:
BookPublisher: New York Mc Graw-Hill Publishing Company 1985Description: 665.ISBN: 0070387869.Subject(s): MarketingDDC classification: 380.1
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College of Co-operation, Banking & Management Library, Vellanikkara | 380.1 LOV/MA (Browse shelf) | Available |
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| 380.1 KUC/RU Rural marketing in India | 380.1 KUC/RV Rural marketing in India | 380.1 LAM/MK MKTG:a south asian perspective | 380.1 LOV/MA Marketing challenges : cases and exercises | 380.1 MAD/DY Dynamics of bank marketing | 380.1 MAD/FI Financial Markets and Institutions | 380.1 MAD/FI Financial Markets and Institutions |
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