Essence of services marketing
By: Payne, Adrarian.
Material type:
BookPublisher: New Delhi Prentice-Hall of India Private Limited 1995Description: 253.ISBN: 8120309146.Subject(s): Marketing SegmentationDDC classification: 658.8
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.8 PAY/ES (Browse shelf) | Available |
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| 658.8 PAL/SE Services Marketing | 658.8 PAN/MA MARKETING MANAGEMENT | 658.8 PAN/MA Marketing management | 658.8 PAY/ES Essence of services marketing | 658.8 PEA/FO Formulation,implementation and control of competitive strategy | 658.8 PEN/MA Marketing management:a cultural perspective | 658.8 PER/BA Basic marketing:a global-managerial approach |
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