Maximating : the new direction in advertising , promotion and marketing strategy
By: Collins, Thomas C.
Contributor(s): Rapp, Stan.
Material type:
BookPublisher: New York A Plume Book 1989Description: 278.ISBN: 0 452 26238 0.Subject(s): advertising | Marketing management | sales promotionDDC classification: 658 .82
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College of Co-operation, Banking & Management Library, Vellanikkara | 658 .82 RAP/MA (Browse shelf) | Available |
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| 658 .82 PRA/SU Successful scales promotion | 658 .82 PRA/SU Successful sales promotion | 658 .82 QUE/SA Sales promotion management | 658 .82 RAP/MA Maximating : the new direction in advertising , promotion and marketing strategy | 658 .82 RIS/DA Dartnell sales promotion hand book | 658 .827 JOH/BR Brand valuation | 658 .827 SCH/EX Experimental marketing : how to get customers to sence, feel, think, act, and relate to your company and brands |
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