Services marketing
By: Woodruffe, Helen.
Material type:
BookPublisher: London Pitman Publishing Ltd 1995Description: 307.ISBN: 0 7121 1039 9.Subject(s): Marketing management | marketing mixDDC classification: 658 .8
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College of Co-operation, Banking & Management Library, Vellanikkara | 658 .8 WOO/SE (Browse shelf) | Available |
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| 658 .8 STE/MA Marketing planning guide | 658 .8 TUL/MA Marketing research | 658 .8 WEI/MA Market segmentation : using niche marketing to exploit new markets | 658 .8 WOO/SE Services marketing | 658 .802 CRA/ST Strategic marketing | 658 .802 SHE/MA Marketing information system | 658 .81 ACH/FI Field sales management |
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