Advertising and promption : an integrated marketing communications perspective
By: Alan, D'Souza.
Contributor(s): Belch, Michael A | Kruti, Shah.
Material type: BookPublisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 2009Edition: .Description: 977.ISBN: 9780070080317.Subject(s): Sales promotionDDC classification: 659 .1Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 659 .1 KRU/AD (Browse shelf) | Available | ||
Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 659 .1 KRU/AD (Browse shelf) | Available |
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