Developing brands with qualitative market research
By: Chandler, John.
Contributor(s): Owen, Mice.
Material type: BookPublisher: London Sage Publications 2002Description: 140.ISBN: 0 7619 7272 2.Subject(s): Human dimensionDDC classification: 380 .1Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 380 .1 CHA/DE (Browse shelf) | Available |
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380 .1 BEL/MA Marketing research : theory and practice | 380 .1 BERMA Marketing research | 380 .1 BHA/IN Indian marketing : the case studies | 380 .1 CHA/DE Developing brands with qualitative market research | 380 .1 CHR/IN Interviewing groups and undividuals in qualitative market research | 380 .1 DAV/MO Modern marketing management | 380 .1 DES/ME Methods beyond interviewing in qualitative market research |
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