Advertising budget : the advertiser`s guide to budget determination
By: Broadbant, Simon.
Material type:
BookPublisher: London Mc Graw-Hill Book Company 1989Edition: `.Description: 276.ISBN: 0 07 707156 5.Subject(s): Advertising | budgeting | expendituresDDC classification: 659 .1
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College of Co-operation, Banking & Management Library, Vellanikkara | 659 .1 BRO/AD (Browse shelf) | Available |
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| 6580404 RAN/EF Effecitve project planning and management : getting the job done | 6588 DAV/MO Modern marketing management | 659 .1 ANN/AD Advertising | 659 .1 BRO/AD Advertising budget : the advertiser`s guide to budget determination | 659 .1 CHA/ES Essential of advertising | 659 .1 CHU/AD Advertising : theory and practice | 659 .1 CHU/AD Advertising theory and practice |
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