Consumer behaviour
By: Hoyer, wayne P.
Contributor(s): Maclnnis, Deborah J.
Material type: BookPublisher: Boston Houshton Mifflin Company 1999Description: 675.ISBN: 8185502692.Subject(s): Attention | Attitude formation | Exposure | MotivationDDC classification: 658.834 2Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 658.834 2 HOY/CO (Browse shelf) | Available |
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