Advertising competition and consumer behaviour
By: Fulop Christina.
Material type: BookPublisher: London Holt Rinehart And Winston 1981Edition: 1.Description: 176.ISBN: 0 03 910295 5.Subject(s): Economic theories of advertisementDDC classification: 659 .1Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 659 .1 FUL/AD (Browse shelf) | Available |
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659 .1 EVA/PR Production and creativity in a advertising | 659 .1 FAR/HO How to produce succcessful advertisiing | 659 .1 FRA/AD Advertising | 659 .1 FUL/AD Advertising competition and consumer behaviour | 659 .1 GRO/HO How industrial advertising and promotion can increase marketing power | 659 .1 JEE/AD Advertising | 659 .1 KRU/AD Advertising and promption : an integrated marketing communications perspective |
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