Advertising and Promotion : An integrated Marketing Communications Perspective
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: BookPublisher: New Delhi Tata McGraw - Hill Publishing Company Ltd. 2008Edition: 6.Description: 779.ISBN: 9780070581944.Subject(s): Instruction CD-ROMDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 659.1 BEL/AD (Browse shelf) | Available |
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No cover image available No cover image available | No cover image available No cover image available | |||||||
659.1 ARV/AD Advertising attractions | 659.1 ARV/AD Advertising attractions | 659.1 BAK/FU Fundamanetals of advetisement management | 659.1 BEL/AD Advertising and Promotion : An integrated Marketing Communications Perspective | 659.1 BEL/AD Advertising and promotion | 659.1 BOV/AD Advertising excellence | 659.1 CHA/ES Essential of advertising |
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