Advertising and Integrated Brand Promotion
By: Allen, Chris T.
Contributor(s): O Guinn, Thomas C | Semenik, Richard J.
Material type:
BookPublisher: New Delhi Thomson 2007Edition: 4.Description: 781.ISBN: 8131501582.Subject(s): Media Strategy and Planning for advertaisement and IBPDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | 659.1 OGU (Browse shelf) | Available |
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