Creating Passion Brands : getting to the Heart of Branding
By: Day, Derek.
Contributor(s): Edwards, Helen.
Material type:
BookPublisher: London Kogan Page 2005Description: 244.ISBN: 0749445432.DDC classification: 658.8343
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.8343 EDW/CR (Browse shelf) | Available |
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| 658.8342 SEE/CO Consumer Psychology | 658.8342 SOL/CO Consumer behaviour in fashion | 658.8342 SOL/CO Consumer Behaviour in Fashion | 658.8343 EDW/CR Creating Passion Brands : getting to the Heart of Branding | 658.8343 SAM/CO Consumer Society: Critical Issues and Environmental Consequences | 658.84 ASM/CO Comparative Management | 658.84 BAL/CA Case Studies in Marketing |
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