Marketing Strategy and Competitive Positioning
By: Hooley, Graham J.
Contributor(s): Nicoulaud, Brigitte | Piercy, Nigel F.
Material type: BookPublisher: Delhi Pearson 2009Edition: 4th.Description: 614.ISBN: 9788131727997.Subject(s): Competitive Market Analysis | Customer Analysis | Marketing StrategyDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 658.8 HOD/MA (Browse shelf) | Available | ||
Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 658.8 HOD/MA (Browse shelf) | Available |
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658.8 HAR/SE SERVICES MARKETING :TEXT AND CASES | 658.8 HAR/SE SERVICES MAEKETING;TEXT AND CASES | 658.8 HIN/FA Fashion Marketing : Contemporary Issues | 658.8 HOD/MA Marketing Strategy and Competitive Positioning | 658.8 HOD/MA Marketing Strategy and Competitive Positioning | 658.8 HOF/SE Service Marketing: Concepts,Strategies, & Cases | 658.8 HOF/SE Services Marketing: Concepts, Strategies & Cases |
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