Marketing finance: Turning marketing strategies into shareholder value
By: Keith, Ward.
Material type:
BookPublisher: Great Britian Elsevier 2004Description: 349.ISBN: 0750657707.Subject(s): Analysis and Design | Creating Real Shareholdervalue | PlanningDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.8 WAR/MA (Browse shelf) | Available |
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| 658.8 VIN/MA Marketing management:choice-based credit & semester system | 658.8 WAL/MA MARKETING STRATEGY: PLANNING AND IMPLEMENTATION | 658.8 WAL/MA Marketing strategy | 658.8 WAR/MA Marketing finance: Turning marketing strategies into shareholder value | 658.8 WES/ST Strategic Marketing | 658.8 WIL/PR Practical salesmanship | 658.8 ZEI/SE Services Marketing : Integrating Customer Focus Across the firm |
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