Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
By: Olson, Jerry C.
Contributor(s): Reynolds, Thomas J.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Call number | Status | Date due | Barcode |
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.403 REY/UN (Browse shelf) | Available |
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658.403 OZE/MA Management information systems | 658.403 PAL/MA Management Information system | 658.403 PAV/Co Consumer Decision Making | 658.403 REY/UN Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy | 658.403 SHI/ST Strategic business forecasting : the complete guide to forecasting real-world company performance | 658.403 SHI/ST Strategic business forecasting : the complete guide to forecasting real-world company performance | 658.403 SIN/MA Management information system |
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