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Does Marketing Need Reform?

By: Jagadish, N.Sheth.
Contributor(s): Rajendra, S.Sisodia.
Material type: materialTypeLabelBookPublisher: New Delhi Reference Press 2009Description: 352.ISBN: 9788184050509.Subject(s): are Marketing's Problems Self-Correcting? | Marketing and its Stakeholders | New Mission for MarketingDDC classification: 658.8
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