Advertising Account Planning: A Practical Guide
By: Jugenheimer, Donal W.
Contributor(s): Kelley, Larry D.
Material type:
BookPublisher: Delhi Reference Press 2009Description: 154.ISBN: 9788184050530.Subject(s): Account PlanningDDC classification: 658.827
| Item type | Current location | Call number | Status | Date due | Barcode |
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.827 KEL/AD (Browse shelf) | Available |
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| 658.827 JAG/TW Twenty four brand mantras : finding place in the hearts and minds of consumers | 658.827 JAG/TW 24 Brand MAntras : Finding a place in the Minds and Hearts of Consumers | 658.827 KAP/NE New strategic brands management | 658.827 KEL/AD Advertising Account Planning: A Practical Guide | 658.827 KEL/ST Strategic Brand Management : Building, Measuring, and Managing Brand Equity | 658.827 KEL/ST Strategic Brand Management | 658.827 KEL/ST Strategic Brand Management |
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