Predictive Modelling in Strategic Marketing
By: Purba, Halady Rao.
Material type: BookPublisher: New Delhi PHI Learning Private Limited 2008Description: 146.ISBN: 9788120336346.DDC classification: 658.802Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 658.802 PUR/PR (Browse shelf) | Available |
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658.802 KIM/BL Blue ocean strategy | 658.802 NAS/GU Guerrilla Marketing Comes of Age | 658.802 PHI/IN INTEGRATED MARKETING COMMINICATION:PENTACOM | 658.802 PUR/PR Predictive Modelling in Strategic Marketing | 658.802 ROS/CO Contemporary strategic Marketing | 658.802 SUR/SE Segmentation and Target Marketing: Concepts and Cases | 658.802 XAV/ST Strategic marketing : a guide for developing sustainable cometitive advantage |
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