Integrated Marketing Communication A Strategic Approach
By: Rahtz, Sirgy.
Material type:
BookPublisher: New Delhi Cengage Learning 2008Edition: 1st.Description: 362.ISBN: 9788131506547.Subject(s): Definition of Integrated Marketing CommunicationDDC classification: 380.1
| Item type | Current location | Call number | Status | Date due | Barcode |
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College of Co-operation, Banking & Management Library, Vellanikkara | 380.1 SIR/IN (Browse shelf) | Available |
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| 380.1 SIN/FU Fundamentals of Rural marketing in India | 380.1 SIN/MA Marketing : micro-macro analysis | 380.1 SIN/RU Rural Marketing | 380.1 SIR/IN Integrated Marketing Communication A Strategic Approach | 380.1 STA/FU Fundamentals of marketing | 380.1 SUD/TR Trading the markets | 380.1 SUK/RU Rural Marketing : Focus on Agricultural Inputs |
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