Marketing Metrics
By: Bendle, Neil T.
Contributor(s): Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.
Material type:
BookPublisher: New Delhi Pearson 2011Edition: 2nd.Description: 414.ISBN: 9788131761151.Subject(s): Customer ProfitabilityDDC classification: 380.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | 380.1 FAR/MA (Browse shelf) | Available |
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