STRATEGIC BRAND MANAGEMENT:BUILDING MEASURING &MANAGING BRAND EQUITY
By: KEVIN LANE KELLER, AMBI M.G.PARAMESWARAN, ISAAC JACOB.
Material type:
BookPublisher: INDIA PEARSON INDIA EDUCATION SERVICES 2015Edition: 1.Description: 586.ISBN: 978-93-325-4220-4.DDC classification: 658.827
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | Malayalam | 658.827 KEV/ST (Browse shelf) | Available |
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