Consumer behaviour and marketing communication:an indian perspective
By: Ajay kumar.
Contributor(s): Kamal singh.
Material type: BookSeries: 462p.Publisher: Delhi Biztantra 2014Edition: 1.ISBN: 9789351191827.Subject(s): Definitions of consumerDDC classification: 658.8342Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | Malayalam | 658.8342 AJA/CO (Browse shelf) | Available |
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