What's in a brand : buiding brand equity through advertising
By: John, Philip Jones.
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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KAU Central Library, Thrissur General | General | 658.827 JON/WH (Browse shelf) | Available | transfered from CCCM, KAU | 810840 |
Browsing KAU Central Library, Thrissur Shelves , Shelving location: General , Collection code: General Close shelf browser
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658.812 PRA/FU Future of competition: co-creating unique value with customers | 658.812 PRA/FU Future of competition: co-creating unique value with customers | 658.812 RIC/CU Customer-centric marketing: | 658.827 JON/WH What's in a brand : buiding brand equity through advertising | 658.83 BAN/ES Essentials of marketing research | 658.83 BER/MA Marketing research | 658.83 MCD/MA Marketing value metrics: |
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