Blue Ocean Strategy:how to create uncontested market space and make the competition irrelevant
By: Kim, Chan W.
Contributor(s): Mauborgne, Renee.
Material type:
BookPublisher: USA Harward business publication 2005Description: 240p.ISBN: 9781591396192.Subject(s): market boundariesDDC classification: 658.802
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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Books (General)
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KAU Central Library, Thrissur General | General | 658.802 KIM/BL (Browse shelf) | Available | transferred from CCBM, KAU | 810851 | |
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Books (General)
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KAU Central Library, Thrissur General | General | 658.802 KIM/BL (Browse shelf) | Available | transfered from CCCM, KAU | 810827 |
Browsing KAU Central Library, Thrissur Shelves , Shelving location: General , Collection code: General Close shelf browser
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| 658.8 VIJ/MA Marketing management: | 658.802 KAP/MA Marketing management: | 658.802 KIM/BL Blue Ocean Strategy:how to create uncontested market space and make the competition irrelevant | 658.802 KIM/BL Blue Ocean Strategy:how to create uncontested market space and make the competition irrelevant | 658.802 KIM/BL Blue ocean strategy: | 658.802 MAR/RE Relationship marketing | 658.802 NIR/TI Tilt: |
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