Principles of marketing
By: Kotler, Philip.
Contributor(s): Armstrong, Gary | Agnihorti, Prafulla.
Material type:
BookPublisher: Chennai Pearson India Education Services 2018Edition: 17.Description: xxii, 699p.ISBN: 9789352865611.Subject(s): Marketing | Extending marketing | Marketing envioronment | Pricing | Advertising and public relations | Personal selling | Global market placeDDC classification: 658.81
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KAU Central Library, Thrissur General | General | 658.81 KOT/PR (Browse shelf) | Available | 231163 |
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| 658.804 RAJ/RU Rural marketing administration in India | 658.804 SAW/RU Rural marketing | 658.81 GUP/SA Sales and distribution management: | 658.81 KOT/PR Principles of marketing | 658.812 DYC/CR CRM handbook: | 658.812 PRA/FU Future of competition: co-creating unique value with customers | 658.812 PRA/FU Future of competition: co-creating unique value with customers |
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