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Advertising: its role inmodern marketing

By: Barban, Arnold M | Dunn, Watson S.
Series: Dryden press series in marketing.Publisher: Illinois, Dryden press ; 1978Edition: 4.Description: 741.ISBN: 0-03-014341-1.Subject(s): Advertising/marketing-role of advertisingDDC classification: 659.1 DUN
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