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Marketing management : analysis, planning, aqnd control

By: Kotler P | [Author].
Material type: materialTypeLabelBookPublisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Edition: 4th Ed.Description: 722 Pages.Subject(s): advertising decisions | Commerce | compectitive marketing | consumer markets | sales promotion | targetingDDC classification: 380.1 |
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